Role Summary:

We are seeking a dynamic and experienced Head of MarTech to lead the strategic vision, execution, and scaling of our marketing technology ecosystem. Reporting to the Director of Growth Engineering, this role is pivotal in connecting marketing, data, and engineering through the use of modern SaaS platforms, CRM and CDP systems, AI tools, and campaign automation frameworks.

As a critical technology partner to Marketing, Growth, and Product leadership, you will own the full martech stack—spanning personalization, customer engagement, attribution, privacy, and experimentation. 

Key Responsibilities:

• Own the MarTech Strategy & Stack: Lead the development, procurement, and integration of our MarTech ecosystem—including platforms like Braze, Segment, Salesforce, and CDPs—ensuring end-to-end customer journey enablement.
• Build Scalable CRM and Automation Systems: Oversee the implementation and evolution of multi-channel CRM platforms, driving engagement, retention, and personalization at scale.
• Drive AI & Data-Driven Innovation: Partner with Data Science and Engineering teams to implement AI-powered campaign orchestration, content targeting, and real-time experimentation frameworks.
• Cross-Functional Collaboration: Serve as the technology counterpart to Marketing, Performance, and Commercial teams, ensuring systems are aligned with GTM strategies and growth goals.
• Governance, Privacy & Compliance: Act as a strategic advisor on data privacy, legal, and compliance matters within the martech stack—ensuring safe, auditable, and secure data practices.
• Vendor Management & Procurement: Lead RFPs, negotiate contracts, and manage vendor relationships across the martech stack to maximize ROI and operational efficiency.
• Team Leadership & Culture Building: Hire and grow a high-performing Martech engineering and operations team. Promote an inclusive, business-aligned, and automation-first culture.
• Performance Measurement & Attribution: Implement tooling and processes to measure campaign performance, refine attribution models, and deliver clear visibility to marketing and finance teams.

Desired Qualifications:

• 10+ years of experience in Martech, CRM, and SaaS implementations, with 3+ years in a leadership capacity.
• Proven track record driving large-scale CRM/CDP rollouts, ideally with platforms such as Braze, Salesforce Marketing Cloud, MParticle, Segment, or similar.
• Strong understanding of customer journey mapping, omni-channel activation, and lifecycle marketing.
• Experience working with AI-powered personalization, recommendation systems, and data-driven campaign tools.
• Demonstrated success building and leading cross-functional teams, especially across tech and marketing.
• Clear understanding of legal and regulatory frameworks related to data and marketing automation (GDPR, CCPA, etc.).
• Excellent communication and stakeholder engagement skills across technical and non-technical teams.

Other Capabilities:

• Background in B2C product or consumer platform companies, ideally in e-commerce, gaming, media, or marketplaces.
• Experience driving global martech deployments across multiple brands or business units.
• Comfortable operating in fast-paced, ambiguous environments with evolving business needs.
• Prior experience advising or aligning with C-suite stakeholders and global commercial leaders